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Wednesday, February 10, 2010

JAL vs ANA = Ikemen vs 47 Pretty Ladies

ANA promote 47 prefectures with 47 pretty ladies
ANA promote 47 prefectures with 47 pretty ladies

While Japan Airlines is still considering running the "Ikemen Flights" (flights which entire cabin crew are "handsome" male) to capture the ladies' hears, ANA has already launched a campaign which goes the opposite direction! ANA's campaign features 47 pretty ladies from 47 prefectures in Japan! So now it's handsome men vs pretty ladies? LOL

ANA even rank the ladies according to popularity (of the ladies or destination LOL). Each of the 47 ladies have recommendations for tourists in the prefecture they represent. You can see the ladies jumping up and down (picture below) and of course with flight information including price, duration, and miles. But too bad those ladies won't be waiting for you at your gate LOL

The ANA ladies provide local recommendations and fare information
The ANA ladies provide local recommendations and fare information

What can I say. ANA does know how to run a campaign! I literally can't take my eyes off...their ad. ANA's campaign are more dynamic and energetic than JAL's (think about idea.JAL). Obviously they have done something right. This is one area JAL can learn from the dark side (hey I don't call you the dark side for no reason. Just look at the site, it's so dark. And compare that with idea.jal, which uses a white background :P)

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