On my inbound flights, I noticed some changes to the MAGIC-III system. It now plays a short commercial before SOME of the on-demand movie contents. This is probably a new way for Japan Airlines (JAL) to generate some extra revenue. This happens in both economy and business class! (At first I thought this is only for economy class) To be honest, it is a bit annoying but I can live with that. Below are the videos showing how it looks like...
2010-07-06 JL736, Economy class
2010-07-06 JL062, Business class
It appears that not all contents have a CM played before the movie starts...so not sure if JAL is just testing this new program or they can only find advertiser for some of the movies...I guess time will tell..
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