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Monday, January 17, 2011

It's OFFICIAL. JAL will switch back to the Tsurumaru logo in April

JAL old tsurumaru logosIt's official. Japan Airlines (JAL) confirmed about the planned logo change in April. They hope the revival of the Tsurumaru, i.e. crane, logo signal a fresh start (old logo means fresh start?) and rehabilitation efforts. According to JAL, a lot of customers love the crane logo and requested a revival! They will add modern touches to the logo including a font change.

I love the old logo but still think it's a waste of money. So any idea on what to expect? The current Arc of Sun tail design will be gone but will they keep the current JAL logo? Or are they planning to use the crane to replace it too?

Sources:
Daily Yomiuri Online
The Japan Times


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