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Tuesday, November 20, 2012

JAL collaborates with Shiseido to celebrate 5th anniversary of domestic first class

JAL to collaborate with Shiseido Parlour to celebrate the 5th anniversary of domestic first class service
JAL to collaborate with Shiseido Parlour to celebrate the 5th anniversary of domestic first class service. Image from Japan Airlines

Ever since Japan Airlines (JAL) first introduced Domestic First Class on its Tokyo Haneda - Osaka Itami route on December 1 2007, it has been launching campaigns to celebrate the anniversary of Domestic First Class in every December. This year, JAL will be collaborating with Shiseido Parlour (a subsidiary of Shiseido), who happens to be celebrating its 110th anniversary right now, to develop some special inflight menus to celebrate the 5th anniversary of JAL Domestic First Class in December.

There are three parts of the collaboration - breakfast entree, lunch dessert, and gifts to all Domestic First Class passengers. Yes, so if you are flying on one of the evening flights, all you get is the gifts from Shiseido Parlour and you will enjoy the regular special menu collaborated with some other restaurants from the region featured in December's Japan Project. I wonder why JAL doesn't feature Tokyo in December so the evening flights passengers can enjoy some special dishes from Shiseido Parlour too. Maybe they don't think Tokyo needs extra promotion :P

Special Breakfast Menus for flights depart before 11am
December 1 - 10
A traditional style chicken and spinach omelet wrapped with egg crepe will be served with tomato sauce, potato salad and onion soup.


Early December special breakfast menu: traditional style chicken and spinach omelet wrapped with egg crepe
Early December special breakfast menu: traditional style chicken and spinach omelet wrapped with egg crepe. Image from Japan Airlines

Early December special breakfast menu
Early December special breakfast menu. Image from Japan Airlines

December 11 - 21
A vegetable quiche made with domestically grown vegetables will be served with smoked turkey salad, corn soup and yogurt. JAL and Shiseido are trying to use the vivd colors of red and green to put Christmas on a plate for you.


Mid December special breakfast menu: vegetable quiche that reminds you of Christmas
Mid December special breakfast menu: vegetable quiche that reminds you of Christmas. Image from Japan Airlines

Mid December special breakfast menu
Mid December special breakfast menu. Image from Japan Airlines

December 21 - 31
Another Christmas inspired dish consists of a three color terrain made of pumpkin, scallops and salmon. It will be served with a traditional tomato sauce, soup, salad, and yogurt.


Late December special breakfast menu: 3 color terrain
Late December special breakfast menu: 3 color terrain. Image from Japan Airlines

Late December special breakfast menu
Late December special breakfast menu. Image from Japan Airlines

Special Dessert Menus for mid-day flights (11:00 - 16:59)
Passengers on the mid-day flights will be able to enjoy a special dessert from Shiseido in December and January. Pastry chef, Yasuhiro Suzuki, from Shiseido Parlour Ginza will be supervising the dessert menu during this time. Passengers flying to and from Tokyo Haneda will also be served a different dessert. Below are the details for December. JAL will announce January menu at a later date.

Flights Departing from Tokyo Haneda
December 1 - 10: Traditional custard pudding
December 11 - 21: Tiramisu
December 21 - 31: Rose jelly


Special dessert menus on flights departing from Tokyo Haneda
Special dessert menus on flights departing from Tokyo Haneda. Images from Japan Airlines

Flights Arriving Tokyo Haneda
BonBon Fromage, Shiseido Parlour's signature bit sized cheesecake which is cute and delicious.


Special dessert menus on flights to Tokyo Haneda
Special dessert menus on flights to Tokyo Haneda. Image from Japan Airlines.

Souvenirs for Domestic First Class Passengers
Finally, every Domestic First Class passengers traveling in December will receive a souvenir from Shiseido Parlour. It is some kind of Le Maquillage branded jelly drink which is supposed to be healthy and filled with marine collagen peptide. Once again flights to and from Tokyo Haneda will receive different flavors of the drink. Those on flights departing from Tokyo Haneda will receive the mango and pine flavors while those one flights to Tokyo Haneda will receive apple and kiwi flavors.


Gifts for all JAL Domestic First Class passengers in December
Gifts for all JAL Domestic First Class passengers in December. Image from Japan Airlines

JAL has created a microsite for this collaboration but as usual it is in Japanese only. JAL will be updating the site with more contents in the future. In the press release, JAL also states that both companies will consider other collaborations in the future. So this might not be the last time you see a Shiseido branded food on your flight :P For more details, you can refer to JAL Press Release (in Japanese only)

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