Premium Economy Trial Campaign
Tokyo Haneda - San Francisco* / London / Paris
Codeshare flights operated by British Airways (BA) are eligible but those operated by American Airlines (AA) are not as AA does not provide Premium Economy service on these routes.
* Only available until end of August as JAL will roll out 787 service without Premium Economy on Tokyo Haneda - San Francisco and Tokyo Narita - Moscow routes.
Lounge Service Trial Campaign
Tokyo Haneda - San Francisco*
Codeshare flights operated by other carriers are not eligible.
* Only available from September 2013 when JAL roll out 787 service on Tokyo Haneda - San Francisco and Tokyo Narita - Moscow routes.
Unfortunately I believe these campaigns only apply to tickets originating from Japan. But the upgrade (subject to availability) and lounge service will be available in both direction. Also not sure why JAL didn't use the new JAL SKY PREMIUM and JAL SKY WIDER in the banner. Maybe they don't want to be accused of false advertising as not all routes have the superior seats?