Japan Airlines and PIA Corporation are collaborating with travel guide publisher, Mais Co. Ltd, to publish a bi-annual travel magazine for foreigners. The magazine is called "JAL x PIA Japan Expert". It features tourist attractions in Tokyo and includes coupons for tourist to use during their stay in Japan. It will be published in both Korean and Chinese. So this is basically a more trendy JAL Guide Tokyo in Chinese/Korean + coupons available in all cabins. The magazine will be available on JAL flights to Tokyo from Korea, Taiwan, Hong Kong and China. The first edition, which will be available from February 12 to June 30 2010, will feature Ginza, Nihonbashi, and Yaesu. JAL will also set up a website (site not yet ready) for the digital version of the magazine. It will be launch in early March.

(Picture from JAL Press Release)
Source: JAL Press Release

Guess which airlines is the best according to Japanese passengers? Japan Airlines? Nope! JAL is not even the second on the list :(