|JAL NORIBEN or Seaweed Ben (Source: JAL Press Release)|
Yes another inflight catering announcement from Japan Airlines (JAL) today (that's one more coming about the domestic cheese but I will wait for the English PR to be released so I don't have to translate all the cheese names which is a challenge :P)! This time it is something new, a bento box called "NORIBEN" or "Seaweed Ben". It is a collaboration between JAL and Soup Stock Tokyo, a famous fast food chain in Japan. JAL will be serving this special bento box on flights departing from Tokyo Haneda (HND) to San Francisco (SFO), Bangkok (BKK) and Singapore (SIN) between September 1 2012 and February 28 2013.
If you have been to the JAL lounges in Tokyo, you should be quite familiar with Soup Stock Tokyo. They are the company that provide the soup at the lounges. Also, JAL has collaborated with them to create the inflight meals on various routes. But most of them involve some kind of soup and this is their first collaboration without involving soup :P
|JAL Seaweed Ben for Winter (Source: JAL Press Release)|