JAL x Samantha Thavasa Jet 2012


JAL x Samantha Thavasa Jet 2012
JAL x Samantha Thavasa Jet 2012 (Source: JAL Press Release)

Last year, Japan Airlines (JAL) collaborated with Samantha Thavasa collaborates to launch a series of campaign including the domestic "JAL x Samantha Thavasa Jet" which flew domestically between Tokyo Haneda and Sapporo New Chitose, Osaka Itami, and Fukuoka. Since the campaign was such a success, JAL has decided to collaborate with Samantha Thavasa again this year. And they will have both domestic and international version of the "JAL x Samantha Thavasa Jet" this time!
A Boeing 777-200 (JA772J) painted with this special Samantha Thavasa livery will be deployed on flights between Tokyo Haneda (HND) and Osaka Itami (ITM), Sapporo Chitose (CTS), and Fukuoka (FUK). JAL plans to operate this between February 22 and May 21 2012.

A Boeing 767-300ER (JA615J) will be painted with a slightly different livery. JAL plans to fly this between Tokyo Narita (NRT) and China, Hong Kong (HKG), Taipei (TPE), Southeast Asia, and Honolulu (HNL) between February 27 and May 26 2012.

JAL x Samantha Thavasa original headrest cover
JAL x Samantha Thavasa original headrest cover (Source: JAL Press Release) 
JAL x Samantha Thavasa original paper cup
JAL x Samantha Thavasa original paper cup (Source: JAL Press Release)

Inside the plane, you will see designs that matches Samantha Thavasa Resort Golf and Travel line of products. Special paper cups and headrest covers will be used onboard. The headrests will be available in economy and class J seats on domestic flights and economy and business class seats on international flights.

Other than these, JAL and Samantha Thavasa have launched three other campaigns

2 Day 1 Night Trip with Ms Yuri Ebihara to Korea Giveaway
For customers who spends 10,000 yen (tax included) or more at participating Samantha Thavasa stores can enter the lucky draw. The lucky customers will travel to Korea with Ms Yuri Ebihara between May 19 and 20 2012. More details will be announced on the website later.

Samantha Thavasa Happy Shopping Campaign
JAL passengers can get 1,000 yen off when they spend 10,000 yen at participating Samantha Thavasa stores. For domestic passengers, just show your boarding passes or those who used QuiC service, show the receipt you get at security check point. For international passengers, you can show your e-ticket receipt to receive the discount.

Eligible Flights: All JAL domestic and international flights (excluding codeshare flights operated by other carriers)
Eligible Boarding Period: February 22 - May 26 2012
Discount Period: February 22 - June 30 2012

Participating stores include both domestic and overseas Samantha Thavasa stores. When using the discount at overseas stores, you would need to spend equivalent of 10,000 yen to be eligible. For complete list of participating stores, please refer to JAL press release (Japanese).

JAL x Samantha Thavasa Jet Models
JAL and Samantha Thavasa will be selling a limited edition JAL x Samantha Thavasa Jet 1:200 model planes. Both domestic and international version will be available at 5,250 (tax included) each. You can buy them at participating Samantha Thavasa stores, Samantha Thavasa website, JAL Shopping site, and Blue Sky at Haneda. These models will go on sale by the end of March 2012.

JAL will launch a special page on Feb 21 2012 (18:00 JST) for their collaborate with Samantha Thavasa. You can refer to the special site or Samantha Thavasa website for future announcements.

For those who are interested in last year's JAL x Samantha Thavasa Jet, you can refer to the following posts:



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