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JAL launches "idea. JAL" web portal


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JAL has launched a new customer communication web portal called "idea. JAL" on June 6 2009. They have picked celebrities from 5 different generations/life styles as spokespersons. They are giving their ideas on how a good trip should be like and summer family trips. The site also include news of latest products, services and promotions. Looks like JAL will launch a campaign and a series of CM based on this concept. You can check out the CM and the site on the idea. JAL website.



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